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Maximizing Reach and Relevance
Using first-party data and learnings from previous Northgate campaigns, we focused on top-performing zip codes and high-indexing Hispanic audiences. Influencer partnerships and community-centric messaging further localized the campaign, while our media buying power unlocked over 20 million added-value impressions, drastically increasing the campaign’s efficiency and reach.
The La Puente grand reopening campaign delivered a powerful reintroduction to the community—driving traffic, amplifying brand equity, and proving the power of culturally grounded, data-informed media execution. Northgate not only re-opened its doors, but reaffirmed its place at the center of the local Hispanic community.
25M+
IMPRESSIONS
3x
INDUSTRY BENCHMARKS
Rooted in La Puente Pride
Northgate Market partnered with TCS to launch a high-impact campaign promoting the grand reopening of its newly renovated La Puente location. The primary goal was to drive foot traffic, generate local buzz, and reaffirm Northgate’s status as a trusted, authentic Hispanic grocery destination in the heart of the community.
Assignment:
Reignite community connection, build anticipation, and increase in-store visits through a culturally resonant, multi-channel campaign designed to showcase the revitalized La Puente store.
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