Driving National Recognition Through Strategic Performance
Assignment:
Launch a digital campaign to boost awareness and drive customer participation in Entergy Arkansas’ energy-saving programs—before the April enrollment deadline.
Messaging That Resonates Locally
We launched a hyper-targeted, full-funnel digital campaign across Google Search and Display, zeroing in on Arkansas residents. Each campaign vertical spoke directly to a different segment of the community, using personalized messaging to guide users to dedicated landing pages tailored to their specific needs.
By leveraging real-time audience data and behavior triggers, we ensured maximum engagement and message relevance across all touchpoints.
This campaign didn’t just perform—it propelled Entergy Arkansas into the national spotlight. By achieving top-tier engagement metrics, it helped position the utility among the top 5 energy providers in the nation and earned the brand nominations for multiple 2025 energy marketing awards.
It’s a case study in how smart media buying and precision targeting can drive both business results and brand reputation.
Let’s Power Performance Together: Ready to push your campaign into the top tier of your industry?
306k+
Clicks
32M+
Impressions
15%
Search CTRs
0.75%
Display CTRs
0.75%
Display CTRs
15%
Search CTRs
32M+
Impressions
306k+
Clicks