Center Stage at LA's Transportation Hub
Union Station is more than a transit hub—it's a symbol of movement, community, and connectivity. For The California Endowment, it was the perfect venue to broadcast the message: Medi-Cal Protects Los Angeles County.
Assignment:
Position Medi-Cal messaging front and center at one of Los Angeles’s most trafficked community and commuter hubs.
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At the Gateway to LA
We executed a full barricade takeover at the main entrance of Union Station, one of the busiest commuter gateways in Southern California. This OOH activation was strategically reinforced with digital video ads across YouTube, Facebook, Instagram, and connected streaming platforms to ensure message continuity from physical to digital.
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“Medi-Cal Protects Los Angeles County”— a message that reflects both urgency and impact.
This campaign demonstrated the undeniable power of strategic placement. By owning the front-facing entrance to Union Station, we didn’t just capture attention—we owned a cultural moment.
The campaign successfully shifted public perception, reinforced trust in Medi-Cal, and showed how brands can transform everyday spaces into high-impact stages for public good.
Own the Commute: Want your message seen by millions on the move?
110k
Daily Commuters