Creative Messaging: "We Belong in California" "Medi-Cal Protects"
This installation stands as a daily affirmation of inclusion, healthcare equity, and the power of public messaging done right. It’s not just a billboard—it’s a civic landmark that instills pride, builds trust, and reinforces Medi-Cal’s role as a protective force in the lives of millions.
A Beacon for Community Health
As a visual anchor for community health, The California Endowment commissioned a permanent billboard near its headquarters in downtown Los Angeles to communicate the long-term importance of Medi-Cal and community belonging.
Assignment:
Create a high-impact, long-term visual centerpiece that boldly communicates The California Endowment’s mission—amplifying the importance of Medi-Cal and affirming the sense of belonging for historically underserved communities in Los Angeles.
Positioned for Impact
This permanent board is positioned at the cultural and civic crossroads of LA—just steps from Union Station, City Hall, and deeply rooted immigrant neighborhoods. Surrounded by high foot and vehicle traffic, this location ensures sustained visibility to both decision-makers and the communities they serve.
130k+
Weekly Views
49M+
Verified Annual Impressions
6.5M
Reached
130k+
Weekly Views
6.5M
Reach
49M+
Verified Annual Impressions