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Connection Through Culture
In collaboration with a diverse group of influencers, we created culturally resonant content for Nongshim USA that authentically connected with the Hispanic community in Los Angeles. By focusing on culture rather than language, we fostered a meaningful relationship between the campaign's message and the audience.
Assignment:
Our client Nongshim tasked us with executing an influencer campaign targeting the Southern California Hispanic community with a minimum of 35 content creators to drive social media engagement and organic reach to encourage trial and purchase of Nongshim products.
Our approach was to identify a group of influencers who aligned with our target audience by utilizing insights from influencer technology and our proprietary data.
We streamlined the process by expediting key steps, including creator selection, content creation, and coordination, ensuring efficient execution at every stage.
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This approach drove exceptional results, surpassing projected outcomes with an 8% increase and overwhelmingly positive feedback. Nongshim USA was set to launch a new product in Southern California, aiming to make a significant impact within 90 days by strategically targeting six key retailers.
Authentic Influencing
To achieve these goals, our team worked closely in collaboration with 36 influencers ranging from mid-tier, micro, and nano, including El Saxon de Freddy, Genevieve Carranza, Patricia Anaya, and Abel Alvarez. The influencers delivered a total of 75 posts, which include 70 contractual posts and three earned posts.
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